What are the key things to
look for while buying a stock? It’s easy to make mistakes in the stock market,
and it’s not just the first-time investor but even traders with some reasonable
experience are prone to miscalculate. Some of the most common investment
slipups include putting money in a stock while being clueless about how the
company in question is generating or planning to generate profits.
Looking for short-term gains
rather than viewing stocks as a long-term play is a common failing of a lot of
investors. Some end up tying all of their hard-earned savings to the same
industry or company instead of spreading out one’s options, which is certainly
a less risky option. The more one gets emotional, the less rational one gets. So
it’s advisable not to let strong feelings (e.g., fear, greed) and gut instincts
take control of key investment decisions.
In any kind of investment,
there is a scope for poor decision-making but a fundamental
analysis of stocks can certainly help keep the margin of error to a bare minimum.
Here are some useful indicators of a company’s performance and its financials.
Based on these, an investor can decide whether investing in the stocks of the
company will give her/him a good and realistic return on investment:
Earnings per share (EPS)
EPS is the portion of a
company's profit that is allocated to each individual outstanding share (in the
open market) for a given period. A consistently rising EPS over a period of 5-10
years indicates that the company is creating value for shareholders and paying
them dividends.
Cash earnings per share (CEPS)
CEPS takes into account the
cash generated by a business, on a per share basis, from its regular operations
for a specific time period. Cash earnings are critical to the financial
performance of any business. For example, a consistently growing EPS over a
period of 5-10 years is a good sign but doesn’t indicate that the business is
in the pink of health. To arrive at that conclusion, there should be a
corresponding rise in CEPS as well. Else, there is a strong possibility that
the business is not generating enough cash. And add to that, the income
statement might be overstating profits!
Net profit margin ratio
Another metric of the
fundamental analysis of stocks is net profit margin ratio, which clearly shows
what percentage of profit is available to the investor as dividend for every
rupee of sales revenue. For instance, if the net profit or “bottom line” (i.e.,
gross profit minus expenses like operating expenses, interest, and taxes) of a
business is INR 10 lacs and sales revenue is INR 50 lacs, the net profit margin
ratio is 0.25 or 25 percent. Businesses with a higher net profit margin ratio
leave more profits per rupee of sale in the hands of investors.
Debt/equity ratio
The financial assets of a
given business typically comprises equity (shareholder’s contribution) and debt
(borrowings from banks and other lenders in the form of loans, bond, and other
short-term debt instruments). Companies with a low debt or zero debt are any
day safer investment destinations than those with a higher debt-to-equity ratio
(“leveraged companies”) because the latter may not be able to generate enough
profits to repay debts and may even go into bankruptcy.
Return on capital employed (ROCE)
If a business posts net
operating profits (before interest and tax) of INR 15 on a capital of INR 100,
its ROCE is 15% (i.e., 15/100). It is a measure to assess whether or not a
company is using the capital at its disposal efficiently. In any case, ROCE
should be higher than the combined expected rate of return payable to equity
holders and interest rates charged by creditors.
Dividend per share
This ratio indicates how much
dividend a business is distributing against each share in the open market. A
growing dividend per share suggests the company is good to stay invested in.
Apart from the
financial indicators mentioned above, companies come out with annual reports
that provide investors with valuable information on their financial performance,
so a reading of relevant sections of this report should also be a part of the fundamental
analysis of company stocks. Also, do keep in mind that the above methods of
determining the essential value of a stock are not comprehensive. And most
importantly be careful with your money.
Comments
Post a Comment